Ebook Writing That Works; How to Communicate Effectively In Business, by Kenneth Roman, Joel Raphaelson
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Writing That Works; How to Communicate Effectively In Business, by Kenneth Roman, Joel Raphaelson
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Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.
With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:
- Presentations that move ideas and action
- Memos and letters that get things done
- Plans and reports that make things happen
- Fund-raising and sales letters that produce results
- Resumes and letters that lead to interviews
- Speeches that make a point
- Sales Rank: #7098 in Books
- Brand: Collins Reference
- Published on: 2000-08-22
- Released on: 2000-08-22
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .47" w x 5.31" l, .35 pounds
- Binding: Paperback
- 193 pages
Review
Effective writing skills are invaluable in today's business world-- but they're also in short supply. In this concise book, Kenneth Roman and Joel Raphaelson offer an abundance of practical tips for helping your written and oral communications get the results you want. -- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc. Clear, concise communications that make the right point will launch your career or business to new heights. This book will show you how. -- Robert Seelert, Chairman, Saatchi & Saatchi PLCIn advertising, the challenge is to find the one simple, inspired thought that makes a consumer buy a product. This book helps all of us in the business world use the same discipline when we communicate our own thoughts to each other. -- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc."Ken Roman and Joel Raphaelson's "Writing That Works" works. Whether you arewriting a brief e-mail, or a lengthy report, it provides clear and concreteideas for improving your written communications!" -- Jay W. Lorsch, Louis E. Kirstein Professor of Human Relations, Harvard Business School
About the Author
Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.
Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.
Most helpful customer reviews
100 of 103 people found the following review helpful.
I don't want my competitors to read this book
By Andrew J. Neff
This was a terrific book which I would recommend to all of my clients, colleagues and friends -- but not to my competitors. It gives too many good ideas on how to get your message across effectively, succinctly and clearly.
The style is particularly effective -- bullet points with examples and real world examples of how to write more effectively.
As a securities analyst following technology companies, I am in a very writing-intensive business, where I need to get my point across as effectively as possible in as few words as possible.
At another level, I am alarmed by the caliber of writing that I see from people who we recruit -- people from major universities and graduate schools -- who are unable to write effectively. This book will be a useful tool for them -- better late than never.
37 of 40 people found the following review helpful.
A Communications Handbook for Managers
By DiverDjango
If Strunk and White had gone to business school, this is the book they would have written. It's an antidote to the interminable memo, the pointless presentation, and the endless e-mail.
52 of 60 people found the following review helpful.
Dont but kindle version of this book!!!
By Andi
If you really want to get 100% of this book, dont buy the kindle version. It is horrible and poorly formatted.
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